Case Study: ClassHook
ClassHook plays videos without ads, and detects and automatically skips inappropriate language while showing clips in class, avoiding embarrassing moments.
Author’s Note: As announced in my last post, this is the final Case Study. A big thanks to all who have subscribed and read them over the years. It was a joy to produce them. I hope that some of you found value in them, and will continue to find value in my original writing going forward. - Best, Soda
Introduction:
Alexander (Alex) Deeb is co-founder and CEO of ClassHook, an EdTech startup that helps K-12 teachers make learning relevant by connecting students’ interests to the curriculum using educational scenes from popular TV shows and movies. Alex graduated with a BSBA from Babson College, is a self-taught coder with over a decade of software development experience, and has previous experience working for startups in Silicon Valley. He is driven to help students find empowerment and fulfillment through learning. He first experienced empowerment from learning when he taught himself to code in high school. Learning how to code has opened up so many new opportunities to him, and he wants to help students around the world develop this same passion for learning and access to opportunities.
Executive Summary:
Problem: Much of the learning in K-12 public schools today is irrelevant and outdated. Digital Promise reports that 89% of educators consider this to be an urgent need, but just 22% of schools are actually making progress on connecting students’ learning to the real world.
Market: ClassHook operates in the U.S. education market, specifically in supplementary digital curriculum. We’ve estimated the TAM at $12.2B and the SOM at $2.4B; the TAM represents all instructional media in K-12 and Higher Education, while the SOM represents supplementary digital instructional media in K-12.
Solution: ClassHook helps K-12 teachers make learning relevant by connecting students’ interests to the curriculum using educational scenes from popular TV shows and movies. ClassHook’s 7,100+ videos are organized by topic, aligned to standards, and accompanied by discussion and engagement tools.
Team: ClassHook helps K-12 teachers make learning relevant by connecting students’ interests to the curriculum using educational scenes from popular TV shows and movies. ClassHook’s 7,100+ videos are organized by topic, aligned to standards, and accompanied by discussion and engagement tools.
Hiring: The top three roles that our company needs to fill are:
Account Executive
Marketing Specialist
Content Specialist
Case Study: ClassHook
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