Case Study: AudioMob Found Product-Market Fit Success By Carefully Navigating The Three-Way Audio-Gaming Advertising Marketplace

Learn how Christian Facey and Wilfrid Obeng found PMF success by breaking down and creating value for advertisers, game developers, and gamers with AudioMob.

Introduction:

AudioMob is the first non-intrusive audio ad solution that enables the monetization of mobile gamers without damaging retention.

• Problem: Current ad formats such as video ads interrupt gameplay and reduce game retention and game developers are struggling to find new ways to monetize their games.

• Market: The overall TAM is $35B. The Serviceabl…