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Case Study: Rutter Had To Go Through Two Years Of Pivots Before They Found Success
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Case Study: Rutter Had To Go Through Two Years Of Pivots Before They Found Success

Rutter spent two years in pivot hell, but their perseverance paid off as they learned the crucial lesson on the difference between open and closed markets.

Frederick Daso
Jul 4
1
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Case Study: Rutter Had To Go Through Two Years Of Pivots Before They Found Success
f2f.substack.com

Author’s Note: Happy 4th of July!

Introduction:

Service providers to SMBs need access to the latter’s data to effectively serve them, but the data is fragmented across many different systems and communication mediums, leaving a massive, multi-billion dollar market in need of a solution. Rutter, a universal commerce application programming interface (API) …

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