Case Study: Learn How Quo Created A Process To Find Product-Market Fit By Systematically Reducing User Churn

The two Stanford cofounders took relied on cold outreach to find out why users stopped using their product.

Author’s Note: This Case Study has an older formatted version due to time-constraints around producing this edition. Also, the Founder File is located at the very end of the Case Study where there’s a button that says, ‘Click Here To Access Quo’s Founder File.’

Introduction:

Quo was founded two years ago by Neel Yerneni and Tucker Haas who were students …

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