Success Story: Understanding B2B Sales With Convictional's Chris Grouchy

"Customer relevance" is key to selling to enterprise and SMB customers for B2B startups.

Executive Summary:

• The Problem - Determining Customer Relevance For Your Product or Service
  
  To sell successfully, Chris Grouchy and his team at Convictional first had to understand the customer relevance of their product or service. Customer relevance is defined as your startup’s ability to attract initial/early adopters, and then leverage the momentum i…