Case Study: Nabis Achieved And Maintained Product-Market Fit In The $16 Billion Cannabis Market Through Customer Obsession

Learn how Nabis became the fastest-growing software-driven cannabis company based in San Francisco.

Executive Summary:

  • Problem: The founders discovered distribution to be their customers’ #1 issue.

  • Market: Self-distribution is costly and inefficient for cannabis sellers.

  • Solution: Nabis addressed the distribution problem by offering choice, access, and innovation.

  • Team: The founders are biased towards action, and equally take responsibility and credit for…

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