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I got the chance to speak with Adeel Mallick, co-founder and CEO of Humming Homes, about what he’s working on at his startup, and any advice he has for emerging entrepreneurs.

Humming Homes was founded in 2020 by Adeel Mallick, Kyle Carnes, and serial Entrepreneur, Kevin Ryan. Most of Mallick’s background has been tied to the world of real estate, both as an investor and operator and most recently at the intersection of real estate and technology. HH has raised close to $10M in venture funding since inception, and is live in 2 regions (Tri-state, South Florida) across 5 markets, and is scaling towards national expansion.

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Startup Spotlight: Humming Homes

Humming Homes co-founder and CEO Adeel Mallick.

Problem: The next generation of homeowners are ill-equipped to manage their home - 1) Moving from renting to buying is a rude awakening (maintenance is 1%-2% of home value) - both stressful & expensive, 2) the process to get any home maintenance or improvement done around the house is opaque and offline and 3) 66% of households today now dual-income, and new homeowners just don’t have the time to do things the traditional way.

Market: The home services market (maintenance, emergency, and home improvement) is $600BN, of which $450BN is represented by home management.

Solution: Humming Homes is a subscription-based, end-to-end home management solution, powered by people and software to take care of all reactive maintenance, proactive maintenance, and home improvement needs.

Team: I co-founded with Kyle Carnes (Head of Operations) in 2020, and recently had Jibran Khan (Head of BD & Partnerships) and Aneesha Rao (Head of Marketing) join as a part of the leadership team.

Recent Success:

Mallick: Hiring remotely during COVID was not easy for any company, but for a service business, it felt particularly challenging. We launched in October of 2020, at the heart of the pandemic, and were able to mobilize teams quickly, meet customers in-person with safety precautions in place, and provide a high NPS service experience across all of our markets. With one of the tightest labor markets the tech world has seen, we've built a diverse and incredibly talented team to transform the home services industry. I'm super proud of the team and what we've been able to do in a very short period of time!

Recent Struggle:

Mallick: While the vast majority of our team is local to NYC, there are many team members across FL, Washington DC, and even LatAm. I've personally struggled with making sure morale is incredibly high for remote employees at all times and putting together team-building events that feel inclusive for everyone. With all of the "zoom" fatigue, making sure people feel included in company building at the early stages is so critical and we, like many, have struggled.

Founder Advice:

Mallick: Let go of resources that aren't working out sooner rather than later. Early on, founders have a tendency to fear if someone leaves, things break. But it's actually worse in the long run to keep that individual or set of resources around. I'm a firm believer that most problems in early-stage company building are people problems, so being able to pull the chord in a timely manner is critical when things are not working out.

Three Cool Founders You Should Know About:

Mallick: Here are three founders you should check out next!

Komal Kothari, Founder & CEO of Reside Health: Reside Health makes it effortless to take care of your health with an in-house doctor & care team, in your office building and online.
Peter MacRobert, Founder & CEO of Capable Health: Capable’s unified software platform empowers developer and product teams to build healthcare apps centered around the patient
Keith George, Founder & CEO of Cortina: Cortina enables brands and marketplaces to sell additional products on their own sites without inventory or capital risk

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Startup Spotlight #180: Humming Homes