Case Study: Yofi
Yofi is a platform that enables you to better understand your customers, their intentions, and the best way to interact with them.
Introduction:
In 2021, 35.7% of Online Black Friday Shoppers were bots and fake accounts. Many of these bad actors (bots, arbitrageurs, fraudsters, etc.) are undetected and have rapidly expanded from tickets and limited-release items into anything that can be flipped for profit. Individuals have multiple identities; whether unintentional or malicious, it skews critical data for operating the business - forecasting inventory, determining the success of marketing campaigns, increasing customer lifetime value, and more. Digital identity is essential for a successful brand.
Yofi is a platform that enables you to better understand your customers, their intentions, and the best way to interact with them. We solve this for brands by providing granular customer and product-level recommendations based on your genuine customers’ intentions and desires. Stop guessing and start knowing with Yofi!
We have, and we do not want others to go through the same struggle. We created Yofi because digital identity and customer operations are essential for all brands, and the tools used were expensive and ineffective.
Executive Summary:
Problem: Everything being consumed digitally is being skewed because everyone has multiple identities online -either intentionally or unintentionally. This causes businesses to overestimate customers, incorrectly forecast inventory and sales, and make expensive, large cascading decisions based on misleading data.
Market: We believe that the Digital Identity market will be $5.12B by 2030 because the ability to identify customers and optimize their interaction is essential for the success of brands. It impacts the entire business from marketing campaigns, reverse logistics, and customer retention in both eCommerce and subscription services.
Solution: We empower brands to better understand their customers, their intentions, and the best way to interact with them.
Team: We are a global team of problem-solvers from Argentina, China, Uzbekistan, the United Kingdom, and the United States. Regardless of the cultural and geographic differences, we are united in our mission of demystifying who is on the internet.
Hiring: Here are the top three roles Yofi is trying to fill:
Data Engineer
Design
Marketing
Case Study: Yofi
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