Startup Spotlight #180: Humming Homes
Humming Homes is reimagining what it means to own, maintain and improve your most prized asset - your home - and we’ve started by transforming the home services industry.
Humming Homes was founded in 2020 by Adeel Mallick, Kyle Carnes, and serial Entrepreneur, Kevin Ryan. Most of Mallick’s background has been tied to the world of real estate, both as an investor and operator and most recently at the intersection of real estate and technology. HH has raised close to $10M in venture funding since inception, and is live in 2 regions (Tri-state, South Florida) across 5 markets, and is scaling towards national expansion.
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Startup Spotlight: Humming Homes
Problem: The next generation of homeowners are ill-equipped to manage their home - 1) Moving from renting to buying is a rude awakening (maintenance is 1%-2% of home value) - both stressful & expensive, 2) the process to get any home maintenance or improvement done around the house is opaque and offline and 3) 66% of households today now dual-income, and new homeowners just don’t have the time to do things the traditional way.
Market: The home services market (maintenance, emergency, and home improvement) is $600BN, of which $450BN is represented by home management.
Solution: Humming Homes is a subscription-based, end-to-end home management solution, powered by people and software to take care of all reactive maintenance, proactive maintenance, and home improvement needs.
Mallick: Hiring remotely during COVID was not easy for any company, but for a service business, it felt particularly challenging. We launched in October of 2020, at the heart of the pandemic, and were able to mobilize teams quickly, meet customers in-person with safety precautions in place, and provide a high NPS service experience across all of our markets. With one of the tightest labor markets the tech world has seen, we've built a diverse and incredibly talented team to transform the home services industry. I'm super proud of the team and what we've been able to do in a very short period of time!
Mallick: While the vast majority of our team is local to NYC, there are many team members across FL, Washington DC, and even LatAm. I've personally struggled with making sure morale is incredibly high for remote employees at all times and putting together team-building events that feel inclusive for everyone. With all of the "zoom" fatigue, making sure people feel included in company building at the early stages is so critical and we, like many, have struggled.
Mallick: Let go of resources that aren't working out sooner rather than later. Early on, founders have a tendency to fear if someone leaves, things break. But it's actually worse in the long run to keep that individual or set of resources around. I'm a firm believer that most problems in early-stage company building are people problems, so being able to pull the chord in a timely manner is critical when things are not working out.
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