Case Study: Convictional's Road To Product-Market Fit Was Paved By Focusing Only On Paying Customers' Feedback

Roger Kirkness and Chris Grouchy found their path to PMF by focusing on customers who had "skin-in-the-game", or the ones who paid for their software.

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Convictional is the Seller Enablement Platform that enables enterprise B2C retailers and distributors to implement and scale their own digital marketplace.

Problem: Convictional exists because existing legacy technologies like electronic data…

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