Case Study: Convictional's Road To Product-Market Fit Was Paved By Focusing Only On Paying Customers' Feedback

Roger Kirkness and Chris Grouchy found their path to PMF by focusing on customers who had "skin-in-the-game", or the ones who paid for their software.

Contact Roger Kirkness at roger@convictional.com.

Contact Chris Grouchy at chris@convictional.com.

Introduction:

Convictional is the Seller Enablement Platform that enables enterprise B2C retailers and distributors to implement and scale their own digital marketplace.

Problem: Convictional exists because existing legacy technologies like electronic data…

This post is for paying subscribers