Case Study: Convictional's Road To Product-Market Fit Was Paved By Focusing Only On Paying Customers' Feedback
Roger Kirkness and Chris Grouchy found their path to PMF by focusing on customers who had "skin-in-the-game", or the ones who paid for their software.
Contact Roger Kirkness at firstname.lastname@example.org.
Contact Chris Grouchy at email@example.com.
Convictional is the Seller Enablement Platform that enables enterprise B2C retailers and distributors to implement and scale their own digital marketplace.
Problem: Convictional exists because existing legacy technologies like electronic data…