Case Study: Fisherman Founder Ameet Kallarackal's Trip To Catch The Product-Market Fit Fish

Ameet's willingess to build alongside his customer made all the difference in Fisherman's journey to product-market fit.

Introduction:

Fisherman was founded by Ameet Kallarackal and Nick Loeper in 2018 with the mission of democratizing the web for small businesses.

  • Problem: An effective online presence is table stakes for small businesses to survive, but over 50% of them still don’t have a usable website. Many small business owners lack the time, money, or technical knowle…

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