Case Study: Fitnescity CEO Laila Zemrani Thinks Small To Grow Big On Their Product-Market Fit Journey

By focusing while you're small, you can build on the fundamentals that will help your startup scale in the future.


Fitnescity is a platform that offers a variety of lab tests for fitness, nutrition, and general health.

  • Problem: Consumers lack access to crucial data about their fitness, nutrition, and general health.

  • Market: Fitnescity operates in the fast-growing $300bn consumer health market.

  • Solution: Fitnescity partners with leading labs (e.g. Quest Dia…

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