Case Study: Fitnescity CEO Laila Zemrani Thinks Small To Grow Big On Their Product-Market Fit Journey
By focusing while you're small, you can build on the fundamentals that will help your startup scale in the future.
Fitnescity is a platform that offers a variety of lab tests for fitness, nutrition, and general health.
Problem: Consumers lack access to crucial data about their ﬁtness, nutrition, and general health.
Market: Fitnescity operates in the fast-growing $300bn consumer health market.
Solution: Fitnescity partners with leading labs (e.g. Quest Dia…