Case Study: PatchRx Found Their Path To Product-Market Fit Was Paved With Good Customer Questions

The two cofounders optimized for asking the right questions persistently to their customers to find PMF.

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One-liner: PatchRx improves patient health through smart technology.

  • Problem: Medication non-adherence results in over 125,000 deaths annually and over $500B in costs to the healthcare industry. But in healthcare, the two primary metrics to calculate adherence, MPR and PDC, …

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