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I got the chance to speak with Enzo Avigo, co-founder and CEO of June, about what he’s working on at his startup, and any advice he has for emerging entrepreneurs.
June provides simple product analytics for modern teams. The startup’s vision is to build a no-code analytics people love. 💜 The company is seven months old and just went through the latest Y Combinator batch (W21).
Prior to founding June, Avigo helped to scale fast-growing companies as a Product Manager. He did so for the past six years. First in FinTech (N26), then eCommerce (Zalando), and last in SaaS (Intercom). His background is in finance and he has always been passionate about the key role of data to make rational decisions. Nonetheless, since his very first day in tech, he’s experienced the pain to run data analyses.
So he’s decided to fix that! 🔥
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Startup Spotlight: June
Problem: While we were at Intercom, the company paid over $100k a year for product analytics but every day we watched our co-workers struggle to make decisions because the analytics software was too hard to use. Turning user behaviors into insights is slow and intimidating and analytics is restricted to experts, and to speak the truth, it’s quite boring. 😉
Market: There are 350k founders and product teams at startups willing to pay $6k per year for simple yet robust analytics, thus, this is a $2.1B initial market opportunity.
There are 250k product teams at SMBs spending $40k/year on product analytics, resulting in a $10B market which is expected to double in the coming years.
Solution: June is instant product analytics sitting on top of Segment. We allow every startup to measure their metrics the same way companies like Airbnb, Facebook and Slack do - without the necessary expertise.
Team: My co-founder Ferruccio and I are a PM and software engineer, respectively, from Intercom with more than 10 years of product experience.
Recent Success:
Avigo: One thing we’ve been quite successful at is being able to build a customer-centric organization that ships small and regular bits of value to users.
At June, it’s everyone's responsibility to talk to customers. Every conversation is instantly shared with the team and aggregated into our feedback hub. This process makes it a lot easier to remain customer-focused when we plan our priorities ahead.
Recent Struggle:
Avigo: We’re B2B focus meaning that one of our main acquisition channels is direct sales. For most of us, this domain was completely new when we started, so we had to build some expertise from scratch. When we started in this discipline, we had strong biases toward certain tactics broadly used but that aren’t performing really well. It made us lose a lot of time.
Founder Advice:
Avigo: To double down on the previous question I feel that a very common way startups execute is by looking at what others do. While in some situations that works well, startups tend to reproduce mistakes that others do, and so on, leading to a domino effect. Something we’ve found very useful is to think in terms of “first principles”. Instead of mimicking what someone does, we ask ourselves “what’s the problem we are trying to solve.” We usually come up with a richer set of solutions, including ones that require a lot less effort and that sometimes yield much better results.
Three Cool Founders You Should Know About:
Avigo: Here are three founders you should check out next!
Jonathan Widawski, Founder & CEO of Maze: Maze is the testing platform empowering product and marketing teams to test, learn and act rapidly.
Antoine Fabre, Founder of Leeway: Leeway fixes companies’ contract management process.
Mehdi Boudoukhane, Founder of Cycle: Cycle is the all-in-one tool dedicated to product-centric teams.
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